CITROËN PROMOVE CONFORTO DO C4 CACTUS

De forma inteligente a Citroën está a promover a excelência do conforto do novo C4 Cactus. A forma encontrada foi através de um “passeio” num disco de vinil. E o resultado está à vista de todos.

Um verdadeiro fenómeno internacional está a registar-se com o regresso aos discos de vinil. Esta onda de revivalismo está a chegar a França «com um novo recorde de vendas anunciado em 2017», acrescenta a marca francesa.

No auge do ‘streaming’ destaca-se o regresso «às experiências físicas e sensoriais distintivas». Este conceito tem inspirado a Citroën a promover nas redes sociais o novo C4 Hatch Cactus equipado com os novos amortecedores hidráulicos.

Uma iniciativa original que sublinha o slogan para este novo modelo: “O conforto é de novo cool”

Veja a campanha no vídeo:

Fonte: Citroën

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