Após a notícia de que o ano de 2017 foi o «melhor ano de sempre em Portugal» a Kia Motors anunciou que «registou em 2017 o melhor ano da sua história na Europa», onde registou um «crescimento de vendas de 8,5%».
«Segundo os dados agora revelados pela ACEA (Associação Europeia de Fabricantes de Automóveis), a Kia averbou um recorde de 472 125 unidades novas vendidas em todo o continente, contra as 435 316 de 2016. Este crescimento foi superior ao do mercado total, cuja progressão se situou nos 3,3% em 2017», refere a marca.
Estes resultados traduzem também uma «subida na quota de mercado europeia, que passou a situar-se nos 3% e que constitui igualmente uma marca sem precedentes», sublinha a marca para acrescentar «a renovação de gama protagonizada em 2017 foi decisiva para estes resultados, com lançamentos tais como o coupé de quatro portas Stinger e o crossover compacto Stonic, a que se juntaram as novas gerações do Rio e do Picanto. A crescente gama de veículos híbridos e elétricos da marca desempenhou igualmente um papel importante no sucesso de vendas da Kia».
A propósito destes resultados Michael Cole, Chief Operating Officer da Kia Motors Europe, comentou: “2017 representou um ano de mudança para a Kia na Europa, com o lançamento de uma série de produtos novos e importantes. Novas gerações dos nossos mais conhecidos modelos compactos, o Rio e o Picanto, foram acompanhados por carros lançados em segmentos onde nunca tínhamos tido presença. O Stonic já se está a tornar um modelo de volume muito importante para a Kia, enquanto o Stinger impressionou os meios de comunicação e os consumidores com o seu design e o seu desempenho dinâmico”.
Aquele responsável sublinha ainda que “os híbridos e os elétricos estão também a conhecer um peso cada vez maior no nosso portefólio de produtos. Durante o ano passado, vimos as vendas serem impulsionadas pela introdução de duas novas versões híbridas plug-in e pelo sucesso crescente do crossover híbrido Niro”, e acrescenta “como resultado, quase 1 em cada 10 Kia vendidos na Europa é agora um veículo híbrido ou elétrico. Esta é uma tendência que irá acelerar nos próximos anos, com veículos alternativos que contribuam significativamente para o nosso objetivo de meio milhão de unidades vendidas na Europa no médio prazo”.
Vendas de híbridos e elétricos quase triplica num ano
Para a Kia Motors 2017 constituiu um recorde de vendas no seio dos veículos híbridos e elétricos, com os resultados praticamente a triplicarem.
«O primeiro ano completo de vendas do Niro viu este crossover híbrido tornar-se o quinto carro mais vendido da Kia, com 30 986 unidades comercializadas, a que se juntaram 2 888 unidades da versão Plug-in Hybrid. O Soul EV, por seu turno, registou um recorde de 5 718 unidades, representando um aumento de 28,5% face a 2016. Entretanto, a gama Optima foi reforçada com o novo Optima Sportswagon Plug-in Hybrid, versão que totalizou 2 382 unidades».
No arranque de 2018 a Kia Motors esteve presente no Consumer Electronics Show 2018 (CES), que decorreu em Las Vegas onde anunciou a intenção de colocar no mercado uma gama de 16 veículos elétricos até 2025. O portfolio destes produtos integra cinco híbridos, cinco híbridos plug-in, um novo EV e um novo EV com tecnologia de célula de combustível.
Os best-sellers Sportage, Rio e Picanto
Em 2017 o Kia Sportage manteve a sua posição como modelo europeu mais vendido da marca, com 131 783 unidades; enquanto o Rio arrecadou a segunda posição, após a introdução da nova geração no primeiro trimestre de 2017. As vendas deste cresceram 6,0% face a 2016, evoluindo das 68 580 para as 72 688.
A gama Cee’d, fabricada na Europa, foi a terceira mais vendida, com 72 105 unidades, enquanto o novo Picanto – introduzido no primeiro trimestre do ano – conquistou vendas recorde, crescendo 14,3%, colocando-se nas 63 145 unidades.
Os recentes lançamentos dos modelos Stonic e Stinger no último trimestre de 2017 constituíram outro dos fatores decisivos para o crescimento das vendas da Kia. Após a sua apresentação o Stinger – o carro mais potente alguma vez lançado pela marca coreana – registou vendas de 1 265 unidades nos últimos meses do ano.
Nota final para o Stonic e para o rápido sucesso entretanto alcançado: a Kia vendeu 11 747 unidades do modelo nos primeiros meses de venda, «refletindo uma entrada bem-sucedida no segmento B-SUV».
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